Email Inspiration from Alltrails

AllTrails has created a brilliant email that encourages users to share their outdoor adventures. The bold CTA, “Start an activity,” paired with visually engaging animation, makes the experience feel accessible and exciting. We love the social touch—inviting users to share and even win a prize—adding a sense of community to the adventure. This email is the perfect mix of inspiration and actionable steps.

Disclaimer: Alltrails own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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