Email Inspiration from Alltrails

AllTrails nails the review experience with this sleek email. The visual hierarchy guides users perfectly – from the hero image straight to those chunky, tappable UI elements. The warm, earthy color palette and font combo feels spot-on for their outdoor brand identity. Smart move including actual trail photos to drive engagement! ?‍♂️

Disclaimer: Alltrails own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to digital product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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