The power is in your hands

Take the streets in style with the connected, electric bike. With each essential detail built into the frame, Cowboy fits right into the city and matches the way you move. You'll never ride alone with over-the-air firmware updates and total visibility from the app guiding your every move. See how Cowboy is designed for the city and connected to the road ahead.

With our flexible financing options, you can split the cost into monthly payments. Government and cycle schemes also help cover owning an electric bike as a recognised way to do right by your city and the planet. Learn more.

That’s why we’ve made it easier than any other electric bike to purchase in flexible instalments, get assistance on the road, and be one with your bike wiith the best technology keeping you in control.

Every Cowboy has the essentials built in to give you peace of mind on the road. A two-year warranty, over-the-air software updates and diagnostics, and Find My Bike position tracking are all included. Learn more.