SPRING-SUMMER 2024 READY-TO-WEAR SHOW

Maria Grazia Chiuri, Creative Director of Dior women's lines, dreamed up this spring-summer 2024 ready-to-wear collection starting from a reflection on the meaning of the present. A present in which past and future must coexist simultaneously. In this convergency, open to many interpretations, she continues to explore the relationship between femininity and feminism, driven by the conviction that fashion has, more than ever, a responsibility to help women realize their worth and express their differences. She is therefore interested in all the rebels who have asserted their independence in the face of a masculine world and challenged its system.

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The monumental, immersive NOT HER art piece, by Elena Bellantoni, perpetuates this refusal of all the clichés that confine women to predefined categories. The video installation, occupying all the walls of the show's scenography, uses the analog split-flap device: we see a succession of female figures (including the artist herself) reworked by Elena Bellantoni, in a pop spirit, using imagery from sexist adverts and counterpoint phrases to respond to the dominant stereotype: "it's not her, she's no longer all that".

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© Artist: Elena Bellantoni © Photographers: Laura Sciacovelli & Adrien Dirand