Welcome to the latest edit of news, insights and interviews from the wine team here at 67 Pall Mall, drawn from our interactions in and around the Clubs. This month we take a look at a new report exploring how the under-40s get into fine wine, and we meet the men behind two legendary names – California’s Chateau Montelena and Tuscany’s Biondi-Santi
UNDER THE SURFACE | How should the fine-wine world attract a younger audience?
In recent years, the wine industry has been almost obsessively focused on attracting younger consumers. So how do the under-40s get into fine wine in the first place, and what can the industry do to encourage them? A new report sheds light on the issue…
‘The idea that the practice of engaging with fine wine is passed down at the family table turns out to be largely a myth. Instead, there are more important doorways in…’
Bo Barrett was just 21 when his family’s Chateau Montelena triumphed in the legendary Judgment of Paris tasting, with a Chardonnay in just its second vintage. Fifty years on, he considers the legacy of the event, and how the world of California wine has evolved since
‘There are a lot of family brands in Napa where it’s all about them. The ethos that my dad installed at Montelena is that it’s all about the place’
Five quickfire questions with a star name in the wine world
‘I love every aspect of Riesling. It’s such a beautiful, sophisticated variety, so versatile, and can pair with so many different types of food. I also feel it has a bright future, with climate change in mind’
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