Plus podcasts, painting, and playlists
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Email weekly No 541
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Brought to you by
Bex Osborn // Marketing Strategist
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Welcome to ActionRocket’s Email Weekly.
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We’re proud to be named a finalist in the 2025 MediaPost OMMA Awards for our work with Intuit TurboTax for Best Use of Dynamic Email Content!
The challenge? Make taxes feel less confusing and way more helpful.
The solution? A single dashboard email that transformed 15 separate touchpoints into one personalised experience, with 30+ interchangeable modules and over 1 million possible outcomes!
The impact? 106% more responders, 92% more conversions, and countless tax returns filed.
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Celebrating National Podcast Day
Earlier this week, it was National Podcast Day, so we obviously had to rummage through the archives to dig out some of our best bits via mic! We’ve rounded up our faves in a blog for you to enjoy.
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This month's fave things
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// industry
What I'm watching
Lately, I’ve been obsessed with The Summer I Turned Pretty. Beyond being a nostalgic binge, it’s a masterclass in cultural relevance, turning universal themes like first love into trends that spill over into TikTok, playlists, and brand conversations. For marketers, it’s a reminder that when content connects emotionally, it doesn’t just entertain, it drives shareability and allows brands to naturally join in on the moment.
Give it a watch
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// industry
What I’m reading
I’ve been cleansing my inbox of all the noise recently, so the emails that remain are the ones I genuinely enjoy. Vicky’s newsletter is a weekly favourite of mine – authentic, valuable, and personal. I especially loved a recent edition featuring a visit to my hometown of Dorset!
Take a look
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// industry
What I’m listening to
I’ve recently been hooked on Uncensored CMO, a podcast that sees marketing leaders pull back the curtain on what really goes on in boardrooms, agencies, and growth teams. The raw, no-filter conversations around strategy, failures, and innovation are gold for anyone in marketing.
Listen here
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// industry
What I’m making (& drinking)
I'm currently sipping on my trusty Yorkshire Gold (of course) tea, in a mug I painted myself. Creative projects like this remind me that when work-related creative blocks hit, sometimes picking up a paintbrush is the best reset. We’ve pulled together more tips for getting through creative ruts.
See our tips
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It's been great catching up and sharing all my goss. Until next week! 👋
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Be Trusted // Be Connected // Be Inspired // Be Kind
ActionRocket 4th Floor, 9 Dallington Street, London, United Kingdom EC1V 0LN. VAT № 130667819.
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