From Forbes to Coca-Cola — this week we’re getting human about tech.
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Email weekly No 547
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Brought to you by
Holly Mander // strategy director
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Welcome to ActionRocket’s Email Weekly.
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Last week, we headed to the DMA’s Customer Engagement Conference — and honestly, it didn’t disappoint. Brilliant speakers, a great venue, and yes… the crisp cart was a solid win. We left inspired by how creativity, data, and tech are coming together to shape the next wave of customer engagement.
This week, we’re exploring how AI is taking on a surprisingly human role in marketing — from brands using it to sound more relatable, to others reimagining creativity and connection altogether. We start with Forbes, where the focus is on how AI can humanise a brand — making it feel more personal, empathetic and real.
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// industry
Humanising AI, One Brand at a Time
AI isn’t just for automation anymore — it’s becoming the very voice of your brand. According to Forbes Agency Council, leaning into AI can help brands feel more human: sounding more like a trusted friend and less like a faceless corporation.
🤖 Give your brand a heartbeat
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// industry
Why Scouts Are Now Earning AI Badges
AI isn’t just reshaping industries — it’s becoming part of everyday survival skills. Scouting America clearly agree, adding new merit badges in AI and cybersecurity. It’s a smart nod to the future, where digital know-how is as essential as a compass or map.
🤖 Scout it out
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// industry
Ralph Lauren Proves AI Can Do High Fashion
Ralph Lauren’s gone digital-chic with Ask Ralph — an AI-powered stylist ready to serve looks and shopping links on demand. It’s luxury meets machine learning, and it actually works.
🤖 Serving looks and logic
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// industry
Coca-Cola's Christmas Trucks Are Now AI-Powered
Coca-Cola’s sled has shifted from red lights to red bytes — its 2025 “Holidays Are Coming” Christmas ad is fully powered by AI, bringing its iconic truck tour into the future of festive storytelling.
🤖 Time to unwrap the tech
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We're hiring
Looking for a new gig? We might be just what each other are looking for. We’re hiring a full-time studio manager, based in London as a hybrid position.
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Next week, we’re going full team spirit — exploring the trends and tactics shaping the world of sport. 🏆
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Be Trusted // Be Connected // Be Inspired // Be Kind
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