Your customers’ voices drive trust and sales - here’s how to use them.
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Email weekly No 550
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12th December
Hello Andy!
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Brought to you by
Alisha Parmar // Marketing Executive
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Welcome to ActionRocket’s Email Weekly.
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In the age of digital scepticism, consumers crave authenticity. User-Generated Content (UGC) has emerged as one of the most powerful tools for email marketers to build trust, drive engagement, and boost conversions. This week, we're diving into why customers' voices are louder than ads and how to amplify them.
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// industry
Why peer reviews beat polished ads every time
Uncomfortable truth: 92% of consumers trust other people over brand advertising. The bandwagon effect explains why when we see others praising something, we believe it's trustworthy.
Read more
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// industry
How Glossier turned customers into a $2 billion marketing engine
Before selling anything, Glossier founder Emily Weiss listened to her blog readers. They told her what they wanted. She built it and then let them tell everyone else. Result? 70% of sales from peer referrals.
See how
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// industry
GoPro's million dollar bet on content
GoPro doesn't hire production crews, their customers are the crew. Through the Million Dollar Challenge, they receive thousands of submissions annually. Around 6,000 videos uploaded daily. Simple strategy: hashtag, platform, trust.
Uncover the strategy
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// industry
Aerie's #AerieREAL campaign: when unfiltered becomes unforgettable
In 2014, Aerie stopped retouching models. They encouraged customers to share unfiltered photos, donating for each post. Result? Growth from $200 million to over $1 billion annually.
Check it out
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// industry
Putting UGC to work in your inbox
UGC works best when it’s relevant. Thread real customer stories into confirmations, nudges, and post-purchase emails. Those raw, timely reviews become the proof your marketing can’t manufacture.
Learn how
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Our final email of the year is coming… and yes, it’s wrapped in Christmas chaos and joy. Stay tuned. 🎄
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Be Trusted // Be Connected // Be Inspired // Be Kind
ActionRocket 4th Floor, 9 Dallington Street, London, United Kingdom EC1V 0LN. VAT № 130667819.
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