Behavioural economics, yearbook strategies, and the power of perspective
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Email weekly No 556
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Brought to you by
Alisha Parmar // Marketing Executive
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Welcome to ActionRocket’s Email Weekly.
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The future of marketing? Less automation, more humans.
Last week at The Drum's Predictions 2026 event, one message came through loud and clear: we're entering an era where authenticity beats algorithms, and human moments matter more than ever.
Between insights on social media's evolution and a brilliant session from behavioural science legend Rory Sutherland, there was plenty to digest. Here's what stuck with us – and what it means for how we should be thinking about marketing in 2026.
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// industry
The 2026 Tactical Guide
Our Head of Marketing, Bex Osborn contributed to Dotdigital's 2026 Tactical Marketing Guide alongside marketing leaders across the industry. Real perspectives, actionable tactics, and our take on human connection and what brands should focus on this year. Worth a read (totally unbiased, obviously).
Download the guide
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// industry
Our take on email design trends for 2026
Speaking of being featured in things – our Head of Code and Solutions, Jay Oram shared his insights on email design trends for 2026 with Designmodo. His focus? Designing with AI in mind while keeping emails human-friendly.
Read the insights
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Words from a legend
If you're not familiar with Rory Sutherland, fix that immediately. Here's where to start:
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// industry
The lost genius of irrationality
Rory Sutherland explores the power and effectiveness of non-rational solutions in influencing human behaviour and societal norms.
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Watch now
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The power of ideas that don't make sense
In this talk, Rory Sutherland says if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.
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Dive in
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// industry
Perspective is everything
Rory Sutherland says our lives may matter less than how we see them. He makes a compelling case for how reframing is the key to happiness.
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Watch now
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// industry
Why luck beats logic in marketing
Rory Sutherland discusses why success is often misunderstood as skill rather than luck, the value of doing a few things irresponsibly, and why inefficiency can be a feature rather than a flaw.
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Listen to the podcast
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// industry
AI with Consequences
Quilicura, a town in Chile, has a problem: AI data centers are draining their water. On January 31st, they asked the world to go AI-free for one day. A timely reminder: every tech tool has a human cost. Sometimes the smartest choice is choosing people.
Learn more
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// industry
Music that actually helps you focus
This week I've been inspired to tune into Flow State Radio. If you're easily distracted (guilty), it's brilliant for cutting through the noise and actually getting things done.
Tune in and focus
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January in steps: how we started 2026
We kicked off the year with an agency-wide step challenge. Competitive? Absolutely. Fun? Even more so. Turns out the best team culture happens when you create space for friendly competition and real connection.
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Some of the team will be heading to NY the week of 16th Feb, if you’re in the area we’d love to catch up over a coffee! Drop us a message and let us know.
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Be Trusted // Be Connected // Be Inspired // Be Kind
ActionRocket 4th Floor, 9 Dallington Street, London, United Kingdom EC1V 0LN. VAT № 130667819.
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