The brands winning attention... without kicking a ball. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Email weekly No 578
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Brought to you by
Jess Armitage // Account Manager
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Welcome to ActionRocket’s Email Weekly.
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The FIFA World Cup isn't just the biggest sporting event in the world– it's one of the biggest marketing opportunities too. With billions of fans following every match, brands have been competing just as fiercely off the pitch as the players have on it.
But while some brands simply slapped a football on their creative, others built campaigns that genuinely connected with fans. Here are five trends that have stood out during FIFA World Cup 2026.
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// industry
World Cup fever... in the salad aisle?
This campaign shows how brands can tap into major sporting moments in a way that feels relevant and engaging. A simple idea that's hard to miss!
Read now
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// industry
A shift in strategy
This year, some of the biggest marketing wins have come from brands that aren't officially partnered with FIFA.These brands feel more authentic, making fans more likely to cheer for the marketing as much as the game itself.
See more
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// industry
Expect the unexpected
The magic of live sport is that no one knows what's coming next - and that's exactly where the opportunity lies. Whether it's an underdog stealing the spotlight or a record-breaking performance, the brands that win are the ones ready to jump on the moment.
Explore
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// industry
How Levi's turned a FIFA ban Into a branding win
The logo FIFA wanted hidden has become one of the tournament's biggest branding moments. After reports that FIFA asked Levi's to cover its logo at Levi's Stadium, the brand responded with a white tarp that still revealed the iconic batwing outline. It then embraced the stunt on social media, turning the covered logo into a marketing win.
Check it out
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// industry
Emotional Storytelling...
The best World Cup campaigns aren't about football - they're about people. Adidas shows how emotion, preparation and national pride can create a campaign that truly connects with fans.
Find out more
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Take your marketing into extra time ⚽
The best World Cup campaigns aren't won by luck, they're built on great strategy, creative thinking and perfect timing. If you're ready to create campaigns your customers will cheer for, we'd love to help.
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Thanks for reading! We'll be back next week with more email inspiration, creative campaigns and marketing moments worth talking about. 🚀
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