87% of CI teams power their AI with static data. Only 12% tell the agent which sources matter more than others.
Other findings worth flagging:
- 81% can't tell how fresh their data is
- 47% treat every source equally
- 56% can only check data recency for some sources, not all
What does this mean in practice? An SEO blog gets the same weight as a win/loss interview. A two-year-old PDF lands next to last week's call. The agent doesn't know what it doesn't know. And ultimately, your competitive intelligence build is only as good as the quality of the data feeding it.
There's more in our AI In CI 2026 report. Worth a read if you're building this stuff right now.
