Renat Gersch and Hila Lauterbach built serious CI careers before AI existed. They know what worked, what broke, and what never actually mattered.
When AI arrived, they enrolled in a GTM engineering course and started over.
In this edition of Humans in the Loop, they sat down to share what good CI really required before AI, why context engineering is the skill PMMs need now, and what it looks like to put your expertise on rails across an org.
