Peter Pflaster joined Automox in 2021 with no CI program and a sales team about to go from 15 reps to over 100.
He built the program from scratch. And when AI tools started showing up, he tested them early and landed somewhere most people haven't: genuinely excited, genuinely skeptical, and very specific about why.
In the latest Humans in the Loop, he gets into where human CI judgment stays irreplaceable, why reps going it alone with ChatGPT is a real problem, and what the PMM job actually looks like in three years.
