There’s no shortage of dashboards, deal reviews, and internal opinions.

But when execs really want clarity?

They’re going straight to the source: the buyer.

According to Klue’s 2025 Win-Loss Trends Report, 98% of win-loss programs now have executive-level visibility.

Because leaders know — if you want sharper GTM decisions, faster pivots, and fewer blindspots, you need unfiltered buyer insights.

And they’re investing accordingly:

• 57% of enterprise win-loss programs now have full-time dedicated headcount

• A growing share is investing $50K+ annually

• Nearly 6 in 10 layer in external win-loss research to level up their programs. 

So this begs the question: how does your win-loss strategy stack up?

Find out now?