Dear Email,

In Kenya’s Tsavo West National Park, a major effort is underway to protect one of Africa’s most iconic species. The country has undertaken its largest-ever black rhino ear-notching and tagging operation in Ngulia Rhino Sanctuary—a critical step in monitoring and safeguarding these extraordinary animals.

Rhinos have roamed Africa for millions of years, yet today they are among the continent’s most threatened species. Severely depleted by poaching, Kenya’s black rhino population fell from tens of thousands in the 1970s to fewer than 400 at its lowest point. But there is real progress to build on: thanks to dedicated conservation efforts.

That’s why we’ve extended our Endangered Species Day Match, and increased it to $40,000! Please make a very special gift right now, and it will be matched dollar-for-dollar by our friends at the Better Natures Foundation—but only until midnight.*

Today, with leadership from AWF scientists who helped shape Kenya’s Black Rhino Action Plan, the population has rebounded to more than 1,000 eastern black rhinos. With numbers growing at over five percent annually, Kenya is on track to reach 2,000 rhinos by 2037—proof that with sustained commitment, recovery is possible.

Stand with Africa’s people and our vision for the future. Together, we can ensure the black rhino—and so many other species—endure for generations to come.

With gratitude,

PS: Right now, you have twice the power to strengthen African-led conservation in action—safeguarding vital habitats, equipping rangers on the front lines, and supporting communities working to coexist with wildlife. Your gift doesn’t just respond to this moment—it goes twice as far to shape a future where people and wildlife thrive together.

*All gifts will be matched until midnight regardless of time zone.