Hi fam,

PHEWWWW. Can you believe it's already September? This year has been an absolute whirlwind, and I’m so excited to finallyyyyy talk about Spice Cake. It’s been a non-stop sprint behind the scenes, but I wouldn't have it any other way, haha. We're all about that organized chaos here at ANFISA, and this past season has been the best kind of wild.

MEET SPICE CAKE: IT'S HERE!!!

You guys asked and we listened, and I’m beyond excited to officially introduce you to Spice Cake! It’s the same award-winning, ultra-nourishing, cult-favorite formula you know and love, but in a rich, buttery, sheer wash of a rosy, brown color. Think cozy, fresh-baked spice cake vibes with a hint of warm, sweet goodness. We started by sending lab samples to our community members, affiliates, retail partners, editors, and tastemakers, and the feedback was incredible. Spice Cake officially launched on September 18th! The color is your lips, but better, and the undertones are more lip-colored than Berry Crumble, which has more red/pinky undertones. I cannot wait for you to get your hands on it!

NYC NYFW PRE-LAUNCH EVENTS:

We took ANFISA on the road to NYC for NYFW, and let me tell you, it was pure magic as always. The energy of New York is always incredible, but even more so for NYFW. It felt so amazing to finally connect with so many of you IRL and celebrate the launch together. We had a jam-packed schedule of exclusive pre-launch events that were all about community, connection, and, of course, Spice Cake.

We kicked off NYFW at Stalle Studios with our Preshow Sculpt and Spice event. It was the perfect way to get everyone ready for the week with sculpting treatments featuring ÂN-DEW for some treatment, finishing the skin with a sculpting massage using ÂN-BALM, and of course, a touch of Spice Cake.

Next, we had the Taxi Touchups with ANFISA! We branded a vintage 1970s taxi, giving our tastemakers friends a ride to their next show and a moment for a lippie touch-up featuring Spice Cake, of course. It was such a fun, unique way to share the ANFISA experience.

We wrapped up the week by hosting an intimate event at the gorgeous Spencers Spa. This was a chance for our community to mingle, we did custom engraved ANFISA compact mirrors, lippie touch-up station featuring all the shades of ÂN-GLOSS and an up-close look at Spice Cake. The vibes were incredible—just a night of good vibes, spiced chai mocktails, and good conversation.

This whole trip was a testament to how far we’ve come. It still feels surreal to see people I don’t even know using our products. That’s all thanks to you—our loyal community, our amazing retail partners, and our incredible team. You all are the true heartbeat of ANFISA Skin, and I’m so grateful for your love and support.

Okay, okay, so, tell me, what’s one of your go-to lippie combos? I’m obsessed with the Makeup Forever Versatile Chestnut paired with Spice Cake—such a gorgy browny fall lip.

Anyways, I’d love to hear from you, drop me a DM @alykorchemniy

xx Aly

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