Hiiii angels,

It's been a minute, and I'm so excited to catch up! I just got back from two fabulous weeks in Europe, and let me tell you—it was exactly what I needed. I completely unplugged and just lived in the moment, which feels like a total luxury these days—wandering through Spain with no agenda, soaking up the sun, and eating way too much pasta (no regrets, btw). There's something so special about stepping away from the daily hustle to just breathe and recharge. I'm feeling so refreshed and inspired, and ready to dive back in!

Speaking of reconnecting, we had the most incredible time at our community pop-up in LA last week! It wasn't just an event—it felt like the best girls' group chat brought to life. It was so amazing to see new and familiar faces in person and connect. We also snuck in some exciting sneak peeks of a new product we've been working on, and your reactions were absolutely everything. On top of that, we shot something truly special while we were there, and we're so excited to share it with you all very soon! A huge thank you to everyone who came out and made it such a memorable day.

Back in the office, things are buzzing. We're in the final stages of a new product launch that has been months in the making. It’s so so gorg and something we’ve been teasing for a while now. I can’t reveal too much just yet, but trust me, it’s worth the wait. We’ve been pouring so much love and attention into every detail, from the marketing to the packaging, and I’m so excited for you to get your hands on it.

This last part of summer always feels so bittersweet, right? It's that final burst of sunshine and fun before the leaves start to change and we get cozy for fall. But honestly, I'm feeling so much excitement for what's ahead. We're gearing up for a super big and busy season, and it's all because of you guys. Your feedback, DMs, and support fuel every single thing we do.

How are you all spending these last days of summer? Let me know what you're up to! As always, you can find me over on Instagram @alykorchemniy, and be sure to join our broadcast channel @anfisaskin to get the 411 on all upcoming launches and events.

All my love,

xx Aly