Hello! It's Andrew 👋
Why glass, you ask? You know, glass supply chains are pretty nuts actually. We
kind of needed to get as big as we've gotten to be able to throw our weight
around to produce two custom glass bottles that almost identically resemble our
squeeze bottles.
Sure, we could have gone the cost-efficient sensible direction
of finding stock bottles and throwing our label on them, testing to see if folks
want to buy Graza in glass, but why would we do something so logical? In fact,
if we are being completely honest, we messaged every molecular scientist and
materials engineer in the entire world to see if we could be the pioneers of
squeezable glass. I even went to the emergency room after squeezing a glass
bottle so hard it exploded in my hands.
They are 100% UV proof with a custom coating we procured and created. They
have a really funny pop-up spout that we likely did not do a good enough job
advertising on the bottle, so it will be a welcome surprise. It provides a nice stream.
While the squeeze bottle was a shortcut to our mission of olive oil domination,
enabling us to work directly with even more farmers, make even more Drizzle,
and up-level the quality of EVOO round these parts, the glass bottle is just the
next manifestation of the primary goal. More Graza = more high quality olive
oil. So if you like it in glass, there you have it:
Graza in Glass. I love to squeeze, so I'll keep on squeezing, but I hope you enjoy your pour.
AB
You received this email from Graza. If you would like to unsubscribe, click here.
|