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2025 Women Entrepreneurship Week
The Entrepreneurship Puzzle Pieces to Business Success
Mon-Fri, November 17 - 21, 2025 | 10 AM or 2 PM | No-Cost | Virtual
How to Read Your Financials
Monday, Nov 17th | 2:00 PM - 3:00 PM
This course covers the basics of setting up and managing your business finances, including creating a chart of accounts, understanding financial statements, and maintaining accurate records. Perfect for new entrepreneurs and those seeking to strengthen their financial literacy.
Speaker: Rita McDaniel, Certified QuickBooks Pro Advisor | HJS Academy, LLC and David B. Plemons CPA, Inc
The Small Business CRM Game-Changer
Tuesday, Nov 18th | 10:00 AM - 11:00 AM
Are you tired of losing track of potential customers and watching sales slip through the cracks?
Join us for this power-packed session where you'll discover how the right Customer Relationship Management (CRM) system can transform scattered leads into steady revenue streams. In just one hour, you'll learn exactly why successful businesses swear by CRMs – and how you can finally stop leaving dollars on the table.
What You'll Walk Away With:
- The wake-up call: Real numbers on how much money small businesses lose without proper lead management
- Tool deep-dive: Hands-on comparison of Pipedrive vs. HubSpot – which one fits YOUR business model?
- The selection blueprint: A practical checklist for choosing the CRM that will actually get used (not just purchased)
- Quick wins: Simple strategies you can implement immediately to capture more leads and close more deals
Perfect for: Service providers, consultants, retailers, and any small business owner who's ever thought "I know I'm missing opportunities, but I don't know how many or where."
Led by Jana Minifie and Bill Thompson – seasoned business professionals who've helped dozens of small businesses transform their customer relationships and revenue growth. Stop wondering where your next customer is hiding. Come learn how to find them, nurture them, and convert them into loyal, paying clients.
5 Tips to Level Up Your Email Marketing Efforts
Tuesday, Nov 18th | 2:00 PM - 3:00 PM
Whether you're a beginner or have been using email marketing for a while, you'll learn new strategies and tactics to improve your results. Discover how to create compelling subject lines, write engaging content, and segment your list for targeted campaigns. Learn about the latest email marketing tools and technologies and how to use them effectively. Our experienced instructor will guide you through hands-on exercises and real-world examples to help you level up your email marketing skills. This seminar is perfect for small business owners, marketers, and entrepreneurs who want to increase their email marketing success. Register now to secure your spot and start boosting your results.
Speaker: Rebecca Esparza - Director of Business Development, SCORE Corpus Christi
Women & Wealth: Navigating Financial Power and Possibility
Wednesday, Nov 19th | 10:00 AM - 11:00 AM
Join us for an empowering and insightful webinar designed to help women take control of their financial futures. Whether you're just starting out, navigating mid-career transitions, or planning for retirement, this session will provide practical strategies tailored to every stage of life.
We'll explore:
- Key financial milestones across the lifecycle—from early career to retirement
- Smart money moves to make when you receive a promotion or salary increase
- How to build confidence in financial decision-making
- Tools and habits that support long-term wealth and financial independence
This conversation is about more than just numbers—it's about unlocking possibility, building financial power, and creating a future that reflects your values and goals.
Speaker: Stella Doyle, CFP®, Financial Advisor - Westex Investment Services
Money Moves: How Women Entrepreneurs Can Secure the Capital They Need to Grow
Wednesday, Nov 19th | 2:00 PM - 3:00 PM
Access to funding shouldn’t be a barrier to your success. In this SBDC workshop, we’ll demystify the lending process, share insights on SBA, conventional lending, and alternative financing programs, and offer actionable strategies to strengthen your funding readiness. Hear from an expert who helps women business owners every day navigate the path to capital with confidence.
Speaker: Rocio Vallejo - SBA Loan Consultant
Maximizing Social Media Success: Analytics, Automation & Advertising
Thursday, Nov 20th | 10:00 AM - 11:30 AM
Discover practical tips and techniques to create engaging content and streamline your posting schedule for maximum efficiency. Learn how to interpret platform insights, measure ROI, and refine your strategy using performance data. Explore advanced scheduling tools and AI-driven content creation solutions to simplify your workflow and stay consistent. Then, dive into paid advertising essentials—like boosting posts and running targeted campaigns—while also exploring organic growth strategies such as hashtags, collaborations, and other growth hacking techniques. Whether you’re managing accounts for a business or building your personal brand, this session will equip you with actionable strategies to save time, improve results, and grow your impact.
Agenda:
- Tips & Techniques for Content and Scheduling
- Strategies to create engaging, scroll-stopping content
- Best practices for planning and maintaining a consistent posting schedule
- Analytics & Performance Tracking
- Understanding platform insights and analytics
- Measuring ROI on social media efforts
- Adjusting strategy based on performance data
- Advanced Tools & Automation
- Scheduling tools (Meta Business Suite, Hootsuite, etc.)
- Leveraging AI tools for content creation and automation
- Paid Advertising & Organic Growth Strategies
- Intro to Facebook, Instagram, and TikTok Ads
- Boosting posts vs. running targeted ad campaigns
- Growth hacking techniques (hashtags, collaborations, and more
Speaker: Andi Markee, CEO & Media Director - Media Advantage
Bye-Bye, BYE, Bad Clients (Cash Isn’t Worth the Drama)
Friday, Nov 21st | 10:00 AM - 11:00 AM
Let’s be real—you don’t have to say yes to everyone who flashes a dollar....or 5. The wrong clients drain your energy, trash your reputation, and bounce before you’ve even had coffee. I’ll show you how to cut the churn, keep the keepers, and turn your sales process into a bottom-line amplifier. Only green flags moving forward for your business.
Speaker: Jessica Allen, Sales Strategist - #90DaysToSlay
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