Hi Andy,

Budget cuts are hitting every team next year, but not evenly. Some areas are getting scaled back hard, while others are getting protected, even increased.

This session breaks down what senior leaders have learned from this year’s results and how those learnings are shaping their 2026 budgets.

You will hear directly from leaders at Coca-Cola and beyond on where brands are reducing spend, doubling down, and investing with more precision.

Join our free LIVE session "2026 Trends and Predictions: Lessons from Coca-Cola and Bazaarvoice" on December 3, 2025, at 01:00 PM CST / 7:00 PM GMT.

Download these high-value resources to prepare your sharpest questions for the panel:

• Master the AI tipping point and Triple-A framework: AI search strategy guide.
• Secure your creator budget: The creator economy report.
• Boost future commerce: Boost revenue with retail syndication.

Don't risk budget season on assumptions. Get the certainty you need.