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Balenciaga unveils its Summer 25 Campaign, lensed by photographer Nadia Lee Cohen, reimagining classical Hollywood costume tests. The cast is transformed into cinematic tropes and archetypes—exploring the intersection of clothing, identity, and performance.
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Set against a monochrome curtained backdrop reminiscent of Old Hollywood screen tests, the campaign emphasizes the role that dress, styling, and mise-en-scène play in defining characters.
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