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Following Pierpaolo Piccioli's runway debut as Balenciaga's Creative Director, a new era unfolds through the lens of photographer David Sims. This inaugural campaign introduces a new woman for Balenciaga — one defined by quiet strength, sensitivity, and self-possession.
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At its heart, the campaign reaffirms two enduring emblems of the House: the Rodeo and Le City bags. Worn by models Mona Tougaard and Sandra Murray, they are living codes of the brand’s evolution — linking Balenciaga’s past innovations with Piccioli’s renewed vision of intimacy and purpose.
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