ABOUT THE UNSPONSORED PROJECT The Unsponsored Project aims to solve a problem in professional running where athletes compete at elite levels, but receive no monetary compensation from the brands whose gear they wear on the track. For this week's USA Championships, we’ve provided 80 competing athletes with 100% unbranded kits to represent themselves, cash for travel/lodging/anything else they may need, and a contract featuring an immediate opt-out clause if another brand comes along with a larger deal. To-date, 12 Unsponsored Project athletes have gone on to sign traditional footwear deals.
|