ICYMI: We just launched our brand new seasonal flavor, Yuzu Ginger in collaboration with artist, Katharine T. Jacobs 🍋🫚
We thought it'd be fun to break down what it takes to launch a new flavor. Let's dive in..
Research & Development
First things, first: coming up with the flavor. In this stage, we're trying several ingredients, different combinations, and ratios! We wanna make sure it's different from our current offerings, and perfectly balanced 🧪
Product Naming
This takes a mix of creativity and marketing strategy. What would people reach for? ✏️
Can Artwork
For our seasonal flavors, this includes working with an artist to make a custom piece that conveys our flavor. This involves multiple iterations 🎨
Can Design
Our graphic designer and chief marketing officer work together on integrating the art onto the can - focusing on things like layout, hierarchy, balance, and contrast 💻
Production
Now it really comes to life! The production phases include canning, boxing, palletizing, and shipping to retailers 📦
Prop Styling
This step involves things like sourcing ingredients, arranging flowers, and making custom ice cubes for our upcoming shoots 🌼
Shooting Photo & Video
Our team meets IRL to capture studio and lifestyle imagery for multiple marketing channels 📷
