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Hello world! We think more people should know about labneh
What's BEZI FOODS CLUB and what is labneh and what's happening here?
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We’re Ilay and Hasan, two cheese-loving founders that launched BEZI, a labneh brand out of New York about 9 months ago.
We both grew up in Istanbul, Turkey, where labneh is a beloved staple and a part of our breakfasts.
Ilay, a McKinsey consultant turned cheesemaker, moved to New York from Istanbul to pursue her MBA in 2018. During that time, she followed her passion and worked on a farm milking cows and sheep and learned the art of making cheese from scratch.
She even started experimenting with creating a healthy cream cheese, so much so that her friends began calling her “Cheeselady.” While the finances didn’t quite work out at that time, Ilay returned to McKinsey's New York office, but her passion for cheese remained.
Hasan, on the other hand, is a Berkeley engineer and an heir to one of Turkey's largest cheesemaking families.
His grandfather, known as "The Cheese King" in Turkey, built the Bahcivan Gida factory from the ground up, transforming it into an empire.
Our paths serendipitously crossed at our previous job, and we bonded over our shared passion for dairy.
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Together, we embarked on a mission to make labneh a thing in the US and created BEZI: labneh that labnehs better than any other labneh out there.
It’s been a whirlwind of a journey these last 9 months… We’ve found ourselves incredibly humbled (on both spectrums :) ) — from selling at nearly every grocery store in NYC, selling out, receiving so many messages from friends, having the best (and sometimes the hardest) days, and slowly starting our expansion journey across more states and more.
So we wanted to come here to share our story, a bit beyond our website to find a place to tell our day to day, share recipes, share struggles, almost like a journal we can look back to.
So, welcome to BEZI FOODS CLUB. Happy to have you here!
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