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TAP INTO THE POWER OF FANDOM

The bond between a brand and their fanbase is incredibly powerful, built on emotion and memories. Consumer products extend that journey. Who would have predicted successful collaborations like KPop Demon Hunters with Squishmallows, or Formula 1 and Hello Kitty?

Brand licensing and extension is what makes these deals happen. It allows you to ‘rent’ a well-known brand and use it on your products. Connecting a powerful brand to a product helps not only to increase sales, but to bring your consumers closer to the brands they love.

And the best part is, these brands are within your reach. Discover how to turn brand partnerships into a growth strategy with our simple how-to guide.

DOWNLOAD YOUR FREE LICENSING GUIDE

Three benefits of licensing for your business. Don't worry, getting started is easy.

1) An exposure tool: brand partnerships allow you to appear in new retail aisles and markets, bringing you closer to loyal fans worldwide.

Think: Heinz and Cathedral City collaboration. When Crayola met Clinique. Your Disney jumper from Primark. And when Wicked cast a spell on all of us.

2) A creative outlet: showcase your brand's personality – whether it’s a social media trend or a viral brand activation.

It is about the unexpected, the obvious and the everyday – so, which of these would your customers love?

3) Maximise your brand equity: the world of fandom covers verticals from toys, fashion and gaming to entertainment, publishing, heritage and more – anything that makes a consumer go from ‘want it’ to ‘need it’.

This is the perfect time to have a slice from the industry worth $389.8 billion.

EXPLORE THE BRANDS

This is the world of brand licensing – and it all comes together at Brand Licensing Europe

FIND OUT MORE

Brand Licensing Europe is the largest gathering of brands, retailers and product manufacturers in Europe, with over 12,000 in attendance, looking for their next collaboration.

From entertainment and sports to fashion and lifestyle, BLE is where you'll find the brands, expertise, and connections to transform fandom into a powerful growth strategy for your business.

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