Hey! 👋

Cass from Circle here, coming to your inbox with a little something special to help you transform your community in the coming year.

As you might have already seen, we recently launched our 2026 Community Trends Report, and I want to be clear about one thing:

This report isn't full of opinions or random stats. It's based on first-hand insights we uncovered from chatting with 12 industry leaders, survey responses from 750+ community builders, and product data from 18,000+ Circle users. 

If you're busy planning for 2026 (like me)... this is a great place to start 👇

A few things this report might help you think through:

• What success should look like beyond member size, especially in a world where attention is scarce and connection is the real differentiator.

• What role community should play across your entire lifecycle, from pre-purchase discovery to long-term retention and advocacy.

• How intentional your community design really is, from onboarding and safety to pacing, structure, and participation norms.

If you’re using the end of the year to reflect and sketch out ideas for 2026, I hope this gives you a good head start. Here's the report again, just in case. 

Let me know what trends resonate most once you’ve read it. I’d love to hear your POV!

Building with you, 

- Cass