Hey There,

It’s easy to be disciplined when you’re motivated.

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It’s much harder when the week gets busy.

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That’s when standards take over.

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The way you dress might seem like a small thing.

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But small things become habits.

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And habits become reputation.

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That’s why we’ve never believed great clothing is about impressing other people.

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It’s about showing yourself the same level of respect every single day.

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A collar that stays crisp.

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A shirt that fits the way it should.

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Getting dressed with intention before the first meeting even begins.

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Because the men who stand out aren’t waiting for special occasions.

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They make ordinary days look intentional.

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Justin Baer

Founder

Collars & Co.

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