Save on iconic styles from just $40...

Hi there, CUUP lover 🤍

As you already know—we're firm believers that your bra should be the easiest thing you put on and the last thing on your mind. And we want to share that feeling with you...

That said, we've lowered the prices on our most-loved bras.

For a limited time, shop select bras from just $40 (!!). Crafted with flexible underwires, luxuriously soft fabrics, and unlined cups that mold to (never hide) your natural shape. 

Need help building your cart? We recommend starting with these...

The Scoop

An everyday favorite, our Scoop bra sculpts & supports in equal measure. Available in the softest fabrics in our collection.

The Demi T-Shirt

The only T-Shirt bra you need, our Demi silhouette delivers sturdy, smoothing support that disappears under clothing & feels lighter than air.  

The Plunge

Perfect for lower-cut looks, our Plunge bra delivers impressive support at every size with a barely-there feel. Available in nearly every CUUP fabric.  

The Balconette

The iconic It-girl bra, our Balconette is crafted from so-soft mesh with a straight-across neckline. It's built to support, designed to be shown off.

Happy saving,

 CUUP

Recipient: [email protected]

You are receiving this email because you signed up to receive promotional emails.

 Unsubscribe

CUUP
2300 Southeastern Avenue, Indianapolis, IN 46201

View In Browser 
Contact Us
View Terms & Privacy

Your relationship with CUUP^® is governed by our Terms of Use

Bras starting at $40 are priced as marked in checkout and only applies to select full-price CUUP Bras. Not applicable to gift cards or prior purchases. May not be redeemed for cash or combined with other offers. Valid online only. Does not apply to sale, final sale, and select Third Party Merchandise. Additional exclusions may apply. Returns will be credited at the discounted price. All items marked as final sale cannot be returned or exchanged. All promotions and savings are stated in USD. We reserve the right to suspend the redemption of this promotion at any time. Expires 7/28/2026.

25% Off Swim is priced as marked in checkout and only applies to select full-price in-stock CUUP Swim. Not applicable to gift cards or prior purchases. May not be redeemed for cash or combined with other offers. Valid online only. Does not apply to sale, final sale, and select Third Party Merchandise. Additional exclusions may apply. Returns will be credited at the discounted price. All items marked as final sale cannot be returned or exchanged. All promotions and savings are stated in USD. We reserve the right to suspend the redemption of this promotion at any time.

Offer valid 07/01/26 – 08/01/26. CUUP Rewards members earn double on qualifying purchases. For online purchases you must be logged into your CUUP Rewards account at the time of purchase to be eligible for this offer. Double points not earned on shipping, taxes, or gift card purchases. For CUUP terms and conditions visit shopcuup.com/cp-rewardsterms.

50% Off Lounge is priced as marked in checkout and only applies to select full-price in-stock CUUP Lounge. Not applicable to gift cards or prior purchases. May not be redeemed for cash or combined with other offers. Valid online only. Does not apply to sale, final sale, and select Third Party Merchandise. Additional exclusions may apply. Returns will be credited at the discounted price. All items marked as final sale cannot be returned or exchanged. All promotions and savings are stated in USD. We reserve the right to suspend the redemption of this promotion at any time.

15% off 3 or 20% off 5 or more underwear is priced as marked in checkout and only applies to full-price merchandise. Not applicable to gift cards or prior purchases. May not be redeemed for cash or combined with other offers. Valid online only. Only applies to CUUP branded underwear. Does not apply to Sale, Final Sale, and select Third Party Merchandise. Returns will be credited at the discounted price. All items marked as final sale cannot be returned or exchanged. All promotions and savings are stated in USD. We reserve the right to suspend this promotion at any time.