And on The Seventh Day

JULY
2026

There Was Rest

There Was Rest

Earlier this year, I came across the below post on Instagram.

My feed is usually a lovely edit of interiors, art and the occasional fashion piece. So this exercise really stood out.

I love brands and business and the glorious and gory details of what makes something tick. If you have spent 5 minutes on the topic with me, I have no doubt bored you with my brand, cults and religious fascinations. Anyway, I won’t digress (but do email if you're building a brand and want to hear more).

For us, ‘our brand’ i.e. our morals, beliefs and attitudes are a part of why we believe you want to buy D&D’s in the first place. In having a point of view that is our own, that is loved and sometimes disliked but standing for something consistently. We hope we set ourselves apart from those who lack the same creativity or moral code.

When you have been building a business for 10 years the question is not do you get bored, it’s how do you stay focused? How do you stay true to why you started, and not get swept up in the trends? I think a lot about this, should I still be the creative director at D&D? If it were Burberry or Dior, I would have been booted out twice over.

Believe you me, we have gone down the occasional rabbit hole, and changed our moniker once or twice, but at our core we have always stayed true to one goal; to make the time in your week when you let go, or fall down, or flop, feel worthy. To encourage a stillness that is not “slow living”.

In one of our weekly ‘all hands’ team meetings, I asked everyone to write their answers to the aforementioned exercise. I was relieved that we were all dancing to the same tune, but with some different lyrics.

I circled the moniker “And on the Seventh day there was Rest” and defended the Vegemite decision (80% of my job) and then invited Tilly (the gen z amongst us) to write the hymn sheet. You might have noticed her and Rach breaking my no pyjamas outside the house rules on our IG this week.

ANSWER THE CALL TO REST

Where I am going with all of this is to say that we have borrowed a phrase that’s been around for some time (BC in fact), it came from someone a lot of people look up to.

Turns out, throughout the entirety of human history REST is required. A day should be devoted to it.

What particular day that is, what it looks like, where it goes, I believe is the fun part and should always be evolving. But the truth for us, our brand purpose is and will always be to re-brand laziness and encourage people to take pleasure in their rest.

With great care,

M

And on The Seventh Day

There Was Rest

The Seventh Day Uniform