Cowboys. They’re the bad boys of the wild west. Like all bad boys, they’ve got a soft spot in our hearts.. They’re restless, they know how to have fun and if you want our honest opinion, they’re a little sexy.
This collection is an ode to that wildness. A love letter to the heat of the ranch. To staying up past your bed time, to late night rendezvous’, to cancelling plans to lie in the sun and to ‘doing it for the plot’.
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In order to be a true cowboy, you need the uniform. Enter: the O.G. Canadian tuxedo. Reworked in soft chambray, our denim pyjama takes a material made for the ranch and reimagines it for the bedroom. Workwear spirit. Sleepwear softness. Nothing heavy-duty about it.
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Think Ralph Lauren. Think John Dutton. Think Clint Eastwood squinting into the sunset. Think Dolly (obviously). Americana at its best: rugged and romantic.
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For the feminine amongst us, we’ve added in some florals and frills. Yes, we’re talking Paul Newman and Katharine Ross in that scene. BIG prairie pyjama energy.
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So here’s to the cowboy spirit. The runaway lovers, the rebels, the over-packers, the under-planners, the ones who stay out too late and sleep in even later.
See you at sundown.
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