Hi there,
I've admired ILIA for a long time. Long before this collaboration, I was using their products every day—the mascara, the Skin Tint, the Face Milk. My mom and sister both use them, too.
What I've always appreciated about ILIA is that their approach feels very similar to ours: clean, thoughtful, high-performing essentials that help you feel like yourself, just a little more put together. We both create for people who want products that work hard without asking for too much in return, and that's what inspired this collaboration.

The Out-the-Door Ritual brings together a few of our most-loved essentials: our Leave-In Conditioner alongside ILIA's Face Milk and Limitless Lash Mascara. They're products I genuinely use and reach for because they're simple, effective, and fit easily into real life. If you're already a Crown Affair devotee, maybe this is how you meet your new favorite mascara. If you've loved ILIA for years, perhaps it's your introduction to the Leave-In Conditioner. And if you're already using all three, it's a great way to bring them together at a special value.
We also created The Towel in Pink—our first-ever towel collaboration!—reimagined in ILIA's signature shade, and I can’t possibly love it more.
They're available for a limited time so shop them while you can. I hope you love using these products together as much as I do.
Take care, and take your time, always.
Dianna Cohen
Founder, Crown Affair
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