Hey Andy

Believing in brand has never been the hard part.

(We're brand marketers, after all - it's sorta our job 😂)

But proving what it's worth when your Finance comes knocking? That's where most of us get a bit stuck. 

So, we're teaming up with Charlie Oscar to prove it once and for all.

We've pulled brand tracking, search behaviour and revenue modelling together across a load of brands to work out what awareness, consideration and preference are actually worth in commercial terms your Finance team will love (and approve).

And we're sharing the lot on July 1st @ 3pm BST. 

Some really neat tidbits: 

• Branded search jumps 50% for every 10-point lift in how actively people look into a brand
• Share of search climbs 27% as preference grows
• Organic revenue rises 20% for every 10-point lift in awareness

Dan Wilson (Chief Data Officer from Charlie Oscar) and our very own Max Wilson (who heads up strategic insights for the UK) will take you through the modelling, so you can tie your brand work to the numbers your CFO already watches.

Join us on July 1st @ 3pm BST! 

See you there,

Dom @ Tracksuit
Head of Growth
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