Hey Andy
We recently wrapped our webinar with Charlie Oscar, and there was one big takeaway that really stood out for us 👀
Brand metrics aren't the fuzzy, nice-to-have numbers they tend to get treated as.
Awareness predicts branded search a couple of months out, preference drags share of search up with it, and healthier brands quietly earn organic revenue they never paid for.
The only reason it feels impossible to prove, sometimes, is because most teams watch those signals in different places, so they never add up into a single, cohesive story everyone can get behind.
(Including your Finance team 😅)
Fixing that starts with tracking brand health all the time rather than in the odd burst, because the early signals show up well before the revenue does.
That's the job Tracksuit was built for: awareness, consideration and preference, measured every week, across your category and the competitors snapping at your heels.
If proving the impact of brand investment is top-of-mind for your team this year, you should check out how Tracksuit works.
We're here if you have any questions,
