Today, the Gray-Nicolls red flash is an icon of cricket. Yet the story of the brand’s visual identity is one of constant evolution, adapting to the needs of the game while staying true to its heritage.
In the early days, Grays and Nicolls bats were simply stamped with block lettering on the shoulder or spine — the standard of the industry. But as cricket grew and commercialisation followed, branding became more visible.
As we celebrate 150 years of bat making in Robertsbridge, take a look at the history of the marks of our historic brand.
