Hi Email,

For those who don't know me, I'm Biom's co-founder and the person who leads product development, including the fragrances that make their way into our wipes.

That means I spend a surprising amount of time smelling fragrance samples, debating tiny scent tweaks, and obsessing over details most people will never notice.

But those details matter.

One of the things we think about most at Biom is fragrance.

Not because a wipe needs to smell strong, but because if you're using a product throughout your home every day, it should be something you genuinely enjoy reaching for.

Our approach is simple: be intentional.

For our All Purpose Wipes, every fragrance ingredient is fully disclosed, and screened against strict standards. We formulate without phthalates, parabens, known carcinogens, or ingredients listed under California Prop 65.

When we started developing Wild Currant, we weren't trying to create just another scent. We wanted something bright, vibrant, and a little unexpected. Something that made everyday cleaning feel a bit more enjoyable.

After countless iterations, we landed on one we couldn't stop coming back to.

So we made a limited run.

I hope you love it as much as we do. Shop it here.

— Hank

Co-Founder, Biom