This February, as we celebrate Black History Month, I find myself feeling both deeply proud and deeply reflective.
Black History Month has always felt personal to me — not just as a moment to honor the past, but as a reminder of the responsibility we carry in the present. At Sienna Naturals, our mission has always been rooted in care: for our hair, our health, and our community. This month invites us to look at how far we’ve come and how intentionally we must move forward.
I’m honored to share that this season includes meaningful moments for our brand: being featured on Good Morning America, seeing Sienna Naturals highlighted at Sephora, and once again joining the 15 Percent Pledge table alongside other Black-founded brands. These moments never feel guaranteed — they feel earned, collective, and worth protecting.
Today, there are more Black women building beauty brands than ever before. And what makes this moment powerful is not just visibility — it’s how we are building. Black women are creating brands that serve everyone, while centering Black people from the very beginning: in product design, in scalp-safe and health-forward formulations, in partnerships with Black cosmetic chemists, manufacturers, artists, agencies, contractors, and teams running the business day to day.
We are not just creating products — we are creating economies. We are supporting employees. We are shaping an industry that once excluded us.
That’s why it still stops me in my tracks to walk into Sephora and see Black-owned brands like LYS Beauty, Topicals, Brown Girl Jane, Katini Skin, Shani Darden, Danessa Myricks Beauty, and Pattern Beauty on shelves. This level of representation did not exist not long ago. It exists because of founders who persisted, investors who believed, and advocates who used their platforms to push the industry forward. Voices like Aurora James, Hannah Bronfman, and Tracy Gray.
It also exists because of editors and storytellers who saw our work and chose to amplify it, including Julee Wilson, Akili King, Jihan Forbes, and other Black editors who have helped bring Sienna Naturals’ story to life with care and intention.
At the same time, I want to be honest: this is a challenging moment. The capital environment has tightened, and many Black-founded brands — even those doing everything “right” — will not survive. Progress does not guarantee permanence. That reality is sobering, and it makes community matter more than ever.
I want to share this season with you transparently because you are not just our customers.
You are the blood in our veins.
Your support through purchases, reviews, sharing our story, or simply being here to listen and engage, allows us to continue creating thoughtful, scalp-health-focused haircare while expanding representation across the beauty ecosystem.
This is our season. And I’m endlessly grateful to celebrate it with you.
With love and appreciation,
Hannah 🤎
CEO + CO-FOUNDER
