A Form Born of Heritage Its iconic modular design traces back to 1948, echoing the very design language that shaped the cameras of Hasselblad's most storied era.

A Form Born of Heritage

Its iconic modular design traces back to 1948, echoing the very design language that shaped the cameras of Hasselblad's most storied era.

Detail That Endures A 100-megapixel medium format sensor with 15 stops of dynamic range preserves every nuance, from vast landscapes to the finest detail.

Detail That Endures

A 100-megapixel medium format sensor with 15 stops of dynamic range preserves every nuance, from vast landscapes to the finest detail.

Colour, True to Life The Hasselblad Natural Colour Solution renders the world as the eye sees it, reflecting the pursuit of fidelity that has always defined Hasselblad.

Colour, True to Life

The Hasselblad Natural Colour Solution renders the world as the eye sees it, reflecting the pursuit of fidelity that has always defined Hasselblad.

One Camera, Three Ways to Create Modular by design, it pairs with modern XCD lenses, classic V System film bodies, and technical cameras alike — bridging past and future in your hands.

One Camera, Three Ways to Create

Modular by design, it pairs with modern XCD lenses, classic V System film bodies, and technical cameras alike — bridging past and future in your hands.

XCD 2,5/38V 350g lightweight for travel and close-distance shooting

XCD 2,5/38V

350g lightweight for travel and close-distance shooting

XCD 2,5/90V Fast portrait lens for bokeh

XCD 2,5/90V

Fast portrait lens for bokeh

XCD 4/28P Lightweight, wide-angle lens for street photography

XCD 4/28P

Lightweight, wide-angle lens for street photography

XCD 55V Wide-aperture lens for documentary & portrait shooting

XCD 55V

Wide-aperture lens for documentary & portrait shooting