Some ideas are too good to sit on the shelf.

For years, we've been dreaming about what wine would look like if we made it the Heaps Normal way. So we ripped up the rulebook and started again.

High Hopes is our first step into a world where innovation and tradition can aim higher than ever before.

A crisp, sparkling Prosecco made for long lunches, late nights, big plans and all the tall stories that make you want to grab life by the bottle.

TRY HIGH HOPES!

High Hopes is built on the belief that
optimism is a quietly rebellious act.

Rather than launching with a big ol’ ad that adds to the endless scroll, we created a music video that felt true to the world we're building, while collaborating with the creative communities that inspire us.

Enter Sydney punk band Meow Meow & the Smackouts and powerhouse director Madeleine Purdy.

“Kicks” became our soundtrack for High Hopes; taking chances, backing creativity, and choosing possibility over pessimism.

Aim higher indeed.

WATCH NOW!

High Hopes Prosecco is our take on what non alcoholic wine should be: bright, expressive and made for moments worth raising a glass to. Years in the making, it's a bottle that's equally at home with a long lunch as it is kicking into the night.

Expect pale straw with lime hues, citrus peel and lemon sorbet on the nose, followed by crisp green apple, pear and delicate white florals. Creamy acidity and a clean, dry finish deliver all the occasion, with none of the hangover.

Full buzz.

No thud.

GRAB A BOTTLE

Want to step inside the world of High Hopes?

Every piece in the capsule collection made an appearance in the Kicks music video, worn, lived in and woven into the story from start to finish. If you've watched closely, you've already seen the collection in action.

Will you aim higher?

SHOP THE CAPSULE

#TooGoodToBeWasted
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We pay our respects to elders past, present and emerging. We invite you to find out more about the native land you are on today here and the bonds First Nations peoples have with the land, its people and its meaning, no matter where you are.