Hi there,

We have news!

 

Thanks to our community, Hettas made the final 5 for the Entrepreneur of Impact Award — and voting has officially reset to zero. Every vote counts fresh from today.

The $25,000 prize would go directly towards The Cambie, our new shoe built for the miles that matter most. Long runs. Recovery runs. The ones that build you.

In case you're forwarding this to a friend (please do): Hettas designs performance running shoes specifically for the female body — built on real research into female biomechanics and hormonal physiology.

 

Not adapted from a men's last. Not shrunken and pinked. Designed for women from the ground up, because the way women move, load, and recover is genuinely different — and that difference should be an advantage, not an afterthought.

Voting closes April 30th. It takes five minutes. And it directly moves the needle on getting performance footwear built on women's science into the hands of the athletes who need it.

 

Thank you for being in this with us.