HONEYLOVE | EXCLUSIVE PRE-ORDER | Building better underwire | Comfort is our calling. We're thrilled to introduce CloudWire™. A revolutionary way to experience the support of underwire with none of the side-effects. | PRE-ORDER NOW

YOU SPOKE, WE LISTENED | After hearing that many customers exclusively wear underwire bras even though they don't like the way they feel, we started ideating how to make underwire better. | INVENTING A NEW UNDERWIRE | We pinpointed the most common complaints — wire poking and breast restriction — and used wire cushioning and wire shape to solve them.

TWO FULL YEARS OF TESTING | Hard problems take time to solve. We had to balance wire cushioning with keeping the pad thin to get the perfect smooth silhouette. | THE BREAKTHROUGH | After dozens of prototypes, we got feedback from wireless bra lovers that they would actually wear our new underwire bra everyday. And when our wear testers asked to buy their samples, we knew we were onto something.

PRE-ORDER NOW TO SAVE | The CloudWire™ Bra is only available first to subscribers. Pre-order now to lock in $10 off before public launch and limited quantities sell out. | PRE-ORDER CLOUDWIRE™ BRA

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This is a preorder item expected to ship on or before March 4th, 2026 (subject to change).

You’ll be charged at checkout to reserve your order. To cancel for a full refund before shipment,

email [email protected]. After shipment, our standard return policy applies.