Hi ,
Thanks for taking a moment to read this. I’m Sean Hamilton, the new Creative Director at hylo.
I grew up influenced by ’90s skate culture and the hardcore scene. From the outside, those worlds could look intimidating, loud, and unpolished. But once you stepped inside, they were some of the most welcoming communities I’ve ever known. Built on effort. Participation. Showing up. They believed change started locally, imperfectly, together. Polish wasn’t the point. The imperfections were.
That spirit feels essential right now.
At hylo, I see an opportunity to build a performance brand that carries that same energy. A platform for energetic action. Where expression turns into action. Where optimism becomes kinetic. Where running isn’t an escape from the world, but a way of engaging with it more fully.
We’re here for a new guard of runners. People who care how something performs, how it’s made, and what it stands for. People who see running as a way of experiencing a place, and discovering how special it can be to move through the world on foot.
And as for me, I stopped running for a while. Not intentionally. I just drifted. But once you’ve called yourself a runner, it never really leaves you. It waits for you to meet it again, wherever you are. And here I am, running again, with a rare opportunity ahead of me at hylo.
Thanks for the support as we begin this next chapter together.
Run like the world depends on it,
Sean
