By now, hopefully, you'll have seen the news

Andy Murray & hylo.

A global partnership.

And yes - a film that I think landed exactly the way we hoped it would.

Partnering with someone like Andy is a rare opportunity. He's not only a generational athlete who brings conviction and integrity to everything he does - on and off the court - but someone whose grit and standards set the bar for how we want to show up.

He's spent his career doing hard things, inching out every percent of his potential and when someone like that chooses to put their name next to yours, it means something.

Andy's also long been a champion of British brands, which makes this all the more meaningful to us, and a London-based challenger running shoe company.

We're incredibly proud to have him in our corner as we continue to push the boundaries in performance running footwear. And if you haven't watched the film yet - do. It's very him, and us.

RUN LIKE THE WORLD DEPENDS ON IT,

MICHAEL