Hypebeast
June 25, 2025

Weekly Digest
🌱 Pharrell Williams' Louis Vuitton SS26 Collection Is Rooted in Wearability

🌱 Pharrell Williams' Louis Vuitton SS26 Collection Is Rooted in Wearability

The latest menswear collection blends modern Indian sartorial influences with Louis Vuitton's classic style, focusing on wearability and commercial appeal. It features bold designs, intricate details, and luxurious accessories, all set against a vibrant, immersive runway experience in Paris.

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🏃‍♂️ PUMA x Balenciaga FW25 Nods a True Demna Staple: The Tracksuit

🏃‍♂️ PUMA x Balenciaga FW25 Nods a True Demna Staple: The Tracksuit

The latest PUMA x Balenciaga collection revisits Demna's signature tracksuits, blending classic and vibrant styles. As Demna moves away from oversized fashion, this collaboration hints at a shift towards more conventional fits, possibly foreshadowing changes at Gucci.

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💥 A.PRESSE: Subtlety as Disruption

💥 A.PRESSE: Subtlety as Disruption

A fashion brand is redefining style through a sophisticated approach, focusing on subtlety to disrupt the industry. This strategy not only enhances their style but also supports brand expansion.

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😎 Travis Scott Is Oakley's First-Ever 'Chief Visionary'

😎 Travis Scott Is Oakley's First-Ever 'Chief Visionary'

Oakley has named a prominent rapper as its first Chief Visionary, entrusting him with shaping future campaigns and designs. This move, similar to Ray Ban's appointment of another rapper as Creative Director, aims to boost the brand's cultural appeal and innovation.

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👟 AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26

👟 AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26

AURALEE has teamed up with New Balance to introduce the sleek 204L silhouette for Spring/Summer 2026. This new design blends '70s running shoe aesthetics with 2000s tech textures, debuting in two sophisticated colorways during Paris Fashion Week.

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