August 19, 2025

Top Stories

Pharrell Launches New Creative Platform, VIRGINIA

A “destination where music, fashion, design, and community converge,” the all-new banner will serve as Pharrell’s base for future creative projects, live events, merch drops, music releases, and more, Hypebeast can exclusively reveal.


Crocs Announces Multi-Year Partnership With the NFL

The full 32-team lineup drops later this fall.


Official Trailer for 'Call of Duty: Black Ops 7' Drops Ahead of Fall 2025 Release

Slated to arrive this fall.


‘twentynine’ Is the 2000s Inspired Teen Zine That Feels Like Your Internet Brain on Print

@mayaontheinternet and @BeepyBella blend AI with human creativity in a surreal zine built with Lenovo and Intel’s next-gen tools.


New Balance 1906L Receives "Black Croc" Patent Leather Iteration

Arriving in the coming months.


BAPE and Cristiano Ronaldo's CR7 LIFE Team Up for New Collection

The exclusive collaboration fuses streetwear design with the football icon’s spirit, celebrating the opening of the new CR7 LIFE MUSEUM in Hong Kong.


Exclusive Look: ‘Pokémon Legends: Z-A’ Demos

We flew to the Pokémon World Championships to play the upcoming game first. Here’s everything you need to know.


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