September 05, 2025

The Weekly Brief

Introducing the Nike LeBron 23

🏀 The Legacy Continues : LeBron James kicks off his 23rd season in the NBA with the 23rd edition of his signature shoe series.

👟 Devil in the Details: The all-gold "Uncharted" colorway pays homage to his achievement of becoming the first player to reach 40,000 points in the regular season.

👑 Defying Expectations: Four NBA championships, Finals MVPs, MVPs and 42,184 regular-season points later, the 40-year-old continues to break the mold of a one-of-a-kind athlete.

Post Malone Brings the Rodeo to Paris in Debut Austin Post Show

🐎 The Rodeo Goes to Paris: Post Malone’s new brand, Austin Post, debuted in Paris with a Western-themed collection.

🤠 Western Staples Meet Thoughtful Tailoring: He elevated Western classics with unique design details, and also fused the grit of the ranch with rock-and-roll glamor.

👖 The Runway Hits: “Season One: At First Light" featured denim-on-denim, velvet jackets and fringe, paired with Lucchese boots.

The 'twentynine' Experience Invites You to Step Inside the Surreal World of Maya Man and Isabella Lalonde

🖼️ A Digital Vision: Artists Maya Man and Isabella Lalonde are using AI to reshape fashion image tropes, creating a bold new style.

💭 Food for Thought: Their project is a zine and immersive exhibit that critiques the industry's obsession with perfection.

🧑‍🎨 In on the Action: At their exhibit, attendees become a collaborator, distorting AI-generated art to explore how technology shifts our sense of self.

Your Fashion Briefing This Week

✨ Redefining what’s next

2️⃣ Maison Margiela's New Line Unlocked: Maison Margiela launched "Line 2," an initiative dedicated to artistic and cultural collaborations, rather than traditional products.

📰 A New Era For American Vogue Is Ushering In: Chloe Malle is reportedly chosen by Anna Wintour as her successor to be the fashion magazines next Head of Editorial Content.

👑 Proenza Schouler's Future Is In New Hands: Rachel Scott is stepping in as Proenza Schouler’s new creative director, with her first presentation scheduled for February 2026.

Across the Board

Hypeart New Aperture Book Chronicles Tyler Mitchell's Decade of Defiance

Hypeform Paulin, Paulin, Paulin Revives a Design Legacy

Hypegolf Simple Pleasures at Hypegolf Clubhouse

Hypedrive Volkswagen To Feature Audi RS3's 5-Cylinder Engine for the Golf R

Hypemaps Best Rooftop Bars in Bangkok

Hypetrak Ariana Grande Returns to the Stage With “The Eternal Sunshine Tour”

Upcoming Drops

👟 September 4, 2025: Supreme x Nike SB Dunk Low Fall 2025 Collab

👕 September 5, 2025: Palace Fall 2025 Drop 5

🧥 September 6, 2025: White Mountaineering x Umbro Collab

🎽 September 8, 2025: Wales Bonner x adidas Originals FW25

👟 September 11, 2025: Nike Air Force 1 Low “Invisible Woman 2.0”

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