September 11, 2025

The Weekly Brief

Apple's Biggest Reveals For 2025

📱 The New iPhones: Apple unveiled the slimmest-ever iPhone Air and the iPhone 17, both featuring an A19 chip and an upgraded 48MP camera system.

⌚ New Wearables: The Apple Watch Series 11 now includes a hypertension notification system, and the AirPods Pro 3 feature heart rate sensing and Live Translation.

🗓️ Key Release Dates: All products were revealed at the September event. Pre-orders begin on September 12 for an official release on September 19.

Long Live the King

👑 A King's Aura: LeBron’s presence in Shanghai commanded awe from fans as he launched his LeBron 23s.

🏀 Legacy Beyond the Court: The King reflects on his legacy, sharing exclusively with Hypebeast it's about family and community, not just himself. He hopes to inspire his kids.

👟 A Storytelling Shoe: The LeBron 23 is a celebration of his career, with 23 colorways telling a story from his journey.

Sophie Hird Is Making Rugby Cool Again With New Creative Collab

💪 Tackling New Challenges: As part of a special Asahi Super Dry project with Hypebeast, the fashion designer puts a unique twist on traditional uniforms, exclusively seen on Black Girls Ruck.

💬 Deeper Meanings: Taking their stories, Hird crafts two jerseys with an array of statement features characterizing their journey in rugby.

🏉 Rugby Like Never Before: Be sure to take a closer look at the custom rugby shirts by Sophie Hird in the lookbook here.

Your Fashion Briefing This Week

⏳ Time to update the closet for fall.

👖 A Historic Re-Release: The exclusive Levi's 1901 501® "Japan" re-release" celebrates the first 501 to feature a fifth pocket, reimagined with Japanese denim and craftsmanship.

🏏 Drake and Nike NOCTA Hit for Six: Drake’s NOCTA line has released a new collection inspired by cricket, a unique fusion of streetwear and the sport’s Caribbean roots.

👹 Moynat is Labubu Crazy: Moynat has partnered with artist Kasing Lung, creator of Labubu, on a limited-edition bag collection celebrating "The Monster" series' 10th anniversary.

Across the Board

Hypeart New Banksy Mural Hits London's Royal Courts of Justice

Hypeform Take a First Look at Gustaf Westman's Full IKEA Collection

Hypegolf MANORS' AW25 Collection Reintroduces Knitwear and Waterproofs

Hypedrive Hypedrive Brought out the Speed and Energy of NYC With Cars & Kicks 2.0

Hypemaps Top Dim Sum Restaurants in Hong Kong

Hypetrak Kendrick Lamar Wins Emmy for Super Bowl LIX Halftime Show

Upcoming Drops

👟 September 11, 2025: Supreme x Y's by Yohji Yamamoto

👕 September 12, 2025: Palace x Fred Perry

🧥 September 12, 2025: MARKET x SEGA 'Sonic the Hedgehog' Collab

🎽 September 12, 2025: Our Legacy WORK SHOP x Converse Chuck 70

👟 September 13, 2025: Tom Sachs' NikeCraft Mars Yard 3.0

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