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The Food Institute
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Wellness Brands Fuel CPG M&A Deals
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The nature of deals in the U.S. CPG sector is changing, said PwC's US Deals 2026 Midyear Outlook report. Companies are not chasing scale, turning instead to growth categories. CPG deal values more than doubled in the first quarter of 2026 compared to the previous year, reversing a four-year decline.
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