Hey friend,

The way I approach Black Friday is pretty simple: I keep a running wishlist all year, I wait for a real discount, and then I only buy the things that still feel right when sale season rolls around. Sometimes I buy nothing and just enjoy the window shopping. Sometimes it’s the perfect moment to finally check something off the list.

If The New Savant has been on your list, I want you to know this is our best (and biggest!) sale of the year.

Here's what's happening:

25% off sitewide
40% off popular scents like DREAMGIRL, Future Lovers, Heatwave, and Sapphics in the City
Everything is priced as marked

This is the best pricing you’ll see from us all year, and we’ve restocked our bestsellers (like Library in a Forest and Girl in a Sweater), so you’re not just getting a discount on leftovers.

If you’ve been curious but haven’t ordered yet, here are our most popular scents of the sale so far:

#3 is everyone's favorite comfort scent
#2 is our newest scent that feels like baking cookies on a snow day
#1 is our all-time bestseller (are we surprised, though? it's just that good!)

Plus: if you use the code TRYEVERYTHING at checkout, you'll get a FREE Discovery Set with your purchase (a great stocking stuffer!). Just make sure to add a set to your cart.

If we’re not on your list this year, that’s okay, too.
Either way, we're just grateful to be on your radar.

Sending hugs,
Ingrid <3

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