Hey,

For almost 10 years, I've been building Jack Henry.

Most people only see the finished products—the bottle on the shelf, the new launch, or the retailer announcement. What they don't see are the thousands of decisions, late nights, mistakes, meetings, product samples, packaging revisions, and conversations that happen behind the scenes.

So I decided to start documenting it.

Today I'm launching a new YouTube series called Behind the Brand.

Every week, I'll take you behind the scenes of what it's really like to build a modern consumer brand in 2026. You'll come with me into product development, retail meetings, manufacturing, photoshoots, website redesigns, new launches, and all the highs and lows that come with building something from the ground up.

My hope is that it gives you a deeper look into Jack Henry, the people behind it, and why we obsess over every detail.

If that sounds interesting, I'd love for you to watch the first episode.

👉 Watch Episode 1

Thanks for being part of this journey. I can't wait to share what's ahead.

— Kyle
Founder, Jack Henry